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Costa Rica, the best country brand in Latin America | The Costa Rica News

Categories: Costa Rica, CR Living
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Published on: 2012/02/29

Costa Rica is the best country brand in Latin America, says the seventh annual edition of the Country Brand Index (CBI), the global study of country brand strength by Future Brand, published last November 11th.

The CBI analyzes countries around the world in five main dimensions: Value System, Quality of Life, Good for Business, Heritage and Culture, and Tourism.

 

According to Future Brand, these are the factors that differentiate one country brand from another.

Costa Rica was chosen as the best country brand in Latin America due to its relatively strong performance across all five dimensions.

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via Costa Rica, the best country brand in Latin America | The Costa Rica News.



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