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Roger Penske Discovers Boating |

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Published on: 2012/06/30

Roger Penske Discovers Boating |

The sport of boating and the way the boating industry conducts business may never be the same.


Roger Penske


The big question in the marine industry the last seven days has been: “Where will Penske go next? Do you think he will take aim on our niche? How will he change the business?” Interestingly, Malibu, Correct Craft and other ski/wakeboard builders are not quaking in their topsiders. Some managers at these companies feel that while MasterCraft’s market share might grow, Penske will also do things that will grow the overall ski/wakeboard market, meaning all six of the companies will sell more boats. 

The truth of the matter is that virtually the whole industry could be at Penske’s feet, except for the few independent, family-owned companies who take pride in nurturing their business and handing it down to the next generation. But no matter what happens, that man who rarely appears to smile should have a positive effect on the sport and the quality of the boating industry in general. Welcome aboard, Roger. What took you so long?


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